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  <url>
    <loc>https://www.performancecapitalusa.com/our-values</loc>
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    <lastmod>2020-02-28</lastmod>
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      <image:title>Our Values</image:title>
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  </url>
  <url>
    <loc>https://www.performancecapitalusa.com/contact-us</loc>
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    <lastmod>2020-03-10</lastmod>
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  <url>
    <loc>https://www.performancecapitalusa.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2020-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.performancecapitalusa.com/about-us</loc>
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    <priority>0.75</priority>
    <lastmod>2024-04-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1583952177069-5MM8JO4ZXPHACH5G2JUC/sam+andy+computer.jpg</image:loc>
      <image:title>Our Story - Our Story.</image:title>
      <image:caption>Our founder, Sam Frowine has been a business owner since 1980. He established The Performance Group (1995) to be a trusted owner-advisor, and he has ridden the waves of the economy with his owners for nearly three decades. In 2004, Sam established Performance Capital Group to advise owners in buying, selling, succeeding, merging and acquiring. Andy Muhich is a missions pastor turned private enterprise investor who was raised in an entrepreneurial family. In 2005, Sam became Andy’s mentor through their church community. Andy now co-leads their family business with his father John, managing private enterprise, non-profit partnerships and developing their vision. Amidst Andy’s and Sam’s deep life journey together, they recognized an opportunity. In 2019, Andy committed to being an investor alongside PCG within their shared ecosystem. Together they are developing this ecosystem and crafting a private investing model especially designed to build free enterprise through partnership with owners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582908062634-4AX87MZ454EGSIVOFTDU/TPG_KB%28163of254%29.jpg</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582907441689-N3MWUXTYAHSU3JVGGGA7/TPG_KB%28235of254%29.jpg</image:loc>
      <image:title>Our Story - Our Motive.</image:title>
      <image:caption>First, we consistently live out our values within a community that shares them (for these values, see above). Then, we build trusted relationships with our capital sources. We and our community rigorously test our capital’s alignment to these values. PCG does not yoke ourselves to capital with misaligned motives, and our larger community helps to ensure this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582823744263-X16WK1YJS1NBDTUBQ1GB/TPG_KB%28165of254%29.jpg</image:loc>
      <image:title>Our Story - Our Model.</image:title>
      <image:caption>We do not burden ourselves with the prior interests, mandates, and timetables of a “blind” capital fund and then try to force a partnership into this mold. We craft each partnership with great care. Though distinct, these enterprises still belong to a larger “family of enterprises” within our portfolio, and an even larger community ecosystem.</image:caption>
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  <url>
    <loc>https://www.performancecapitalusa.com/motives-and-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582823534464-X13HGG129A1VUY5EZB79/TPG_KB%2898of254%29.jpg</image:loc>
      <image:title>Motives and Model</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582823744263-X16WK1YJS1NBDTUBQ1GB/TPG_KB%28165of254%29.jpg</image:loc>
      <image:title>Motives and Model - Our Model.</image:title>
      <image:caption>We directly invest in each enterprise as a distinct partnership. We have committed working capital to fund our (lean) operations, and we have capital committed for partnership opportunities. We have the advantages of a traditional fund in having committed capital without the disadvantages (mentioned above). We also have the advantage of belonging to a larger family of enterprises, which we believe is better than belonging to a fund’s portfolio of companies in the connections to human, relational and intellectual capital it provides. We believe our motive and model lays the foundation for our strategy of building partnership capital.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582822512772-Z3GBT51L6YS2IOCLQ4EA/TPG_KB%28157of254%29.jpg</image:loc>
      <image:title>Motives and Model - Our Motive.</image:title>
      <image:caption>Our values are at the core of all that we do. Our hundreds of owner relationships will attest that we live these values. We will not align ourselves with financial capital that does not align to these values. We build trusted relationships with our capital sources and we rigorously test their alignment to these values.</image:caption>
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  <url>
    <loc>https://www.performancecapitalusa.com/partnershipcapital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582821751004-5MVDQYT3A4EGHTQVIGHK/TPG_KB%28181of254%29.jpg</image:loc>
      <image:title>What is Partnership Capital? - What does a partnership with PCG look like?</image:title>
      <image:caption>We seek trustworthy owners who want partnership and who have vision for high-potential enterprise growth. Our leanness and customizability allows us to partner with owners from about $1 million to $10+ million in annual revenues in a variety of industries and sectors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582822512772-Z3GBT51L6YS2IOCLQ4EA/TPG_KB%28157of254%29.jpg</image:loc>
      <image:title>What is Partnership Capital? - What We Bring to Relationships</image:title>
      <image:caption>Aside from financial capital, we bring three decades of ownership experience organized into intellectual capital.  We call this our Enterprise System™. Also, our community of owners and talent are rich in relational and human capital (link to community). All this is delivered through a proven service model that transforms and optimizes companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582822440925-2VCAA4KFS4WHGTLQQ3BU/TPG_KB%28114of254%29.jpg</image:loc>
      <image:title>What is Partnership Capital?</image:title>
      <image:caption>The Ideal Relationship Keeps the owner in control Aligns with PCG Values Navigates Milestones to success together</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.performancecapitalusa.com/our-community</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-05</lastmod>
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      <image:title>Our Community</image:title>
      <image:caption>We belong to a community of enterprises and owners entrusted to one another and driven by shared values. This ecosystem includes all the owners and their enterprises who are in trusted relationship to us and each other. In their individuality, they have freedom and unique strengths. In their they empower synergies and create new opportunity.   A set of dedicated enterprises cultivate this by hosting events, curating content, matching advisors/services, and more. These enterprises include the following:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.performancecapitalusa.com/partnership-capital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57de24335b8e62e600ee0c/1582821751004-5MVDQYT3A4EGHTQVIGHK/TPG_KB%28181of254%29.jpg</image:loc>
      <image:title>Partnership Capital</image:title>
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